CLIENT
Walavalkar Masale
OVERVIEW
For over 90 years, Walavalkar has been a trusted name in Mumbai's culinary world, sourcing premium spices with a dedication passed down through four generations.
CHALLENGES
Shifting Client Mindset
We tackled the challenge of collaborating with three generations, uniting their perspectives to adopt modern strategies seamlessly.
Brand Recall
Brand recall was tough due to similar competing products crowding the market.
Marketing High-End Products
Positioning a premium product in a market dominated by lower-priced competitors was a unique challenge.
OUR TAKE
Strategy Development
We conducted a detailed competitor analysis and SWOT study to craft a customized strategy for Walavalkar. This allowed us to focus on their strengths, address gaps, and capitalize on market opportunities to drive growth.
Brand Identity
While maintaining the core values of the brand, we added a modern twist, blending tradition with a fresh vibe. We also revamped the packaging, designing sleek and modern visuals that still respect the brand's heritage.
Social Media Refresh
We refreshed their social media by clearing outdated posts and launching new, story-driven content. Our campaigns during key festivals like Diwali and Ganpati strengthened audience connection, while a cohesive Instagram grid with brand-aligned colors made the products isually stand out.
Influencer Marketing & Ads
Collaborating with influencers and YouTubers helped amplify engagement and visibility. Alongside strategic Meta and Google ads, we effectively increased brand awareness, driving higher sales and conversions.
OUTCOME
Sales
Growth
Accounts
Reached